Review management FAQ

After a real job, visit, or purchase, send one email or text to every customer, then a short reminder or two, then stop. Do not ask only the happy customers, and do not pay for the review.

In More Good Reviews, a request strategy waits a delay you set after signup or after a charge, then sends email, SMS, or both. You can add up to three reminders and up to two later retries. Reminders stop when they open the review page. Retries also stop once they leave a review. Stripe can start that after a charge. HubSpot syncs contacts into the same strategy. Jobber, Housecall Pro, ServiceTitan, Square, and similar tools connect through Zapier (recommended), Make or Pabbly as alternatives, or the API. See request strategy.

Ask every customer who had a real experience, soon after it, and give them a short path to Google. More reviews come from asking people you already served, not from incentives, scripts, or a blast to old contacts.

Text when you have consent, email as a follow up, and a QR code while they are still on site. Reply to the reviews you already have so the profile looks current. Google removes reviews that look bought or coordinated, and it forbids asking only happy customers. See Google review guidelines.

Ask once, close to the visit, send at most a couple of reminders, and stop when they open the link or leave a review. Do not text people who did not agree to texts, and do not tell them what to write.

A request strategy in More Good Reviews can cap reminders at three and retries at two. Reminders stop when they open the review page. Everything scheduled stops once they leave a review. Better reviews come from asking the right person at the right time, not from asking more often. See request strategy.

It is arithmetic, not a Google quota. New average equals (current average times current count, plus the new stars) divided by the new count. A 4.2 from 10 reviews moves faster than a 4.2 from 200.

Five star reviews raise the average. One star reviews pull it down by more, because they sit further from the average. Google also does not publish a review count that puts you in the map pack. Ask real customers, and do not buy a burst of fives. Google filters those.

Use all three in a simple sequence: text first when you have consent, email as a follow up, and a QR code when the customer is still on site. Then stop once they’ve reviewed.

SMS usually gets opened fastest after a job or visit. Email is better for a calmer follow up and for customers who didn’t opt into texts. A QR code on a receipt, table tent, or kiosk screen lets someone leave a Google review on their own phone without you handling the device. In More Good Reviews, each channel can point at the same branded review page. Your request strategy sends the request and the reminders. See also QR codes and SMS consent.

Yes. In the US you generally need prior express written consent before sending marketing texts, including review requests, and a phone number in your CRM is not consent by itself.

More Good Reviews can send SMS through your own Twilio, ClickSend, SimpleTexting, or TextLink account and will honor STOP when the provider webhook is set up. It does not collect consent for you or check that consent exists before a send. Get agreement at booking or checkout, import only numbers you’re allowed to text, then enable SMS in your strategy. Details: SMS consent.

Yes. Connect your domain to send email from your own address, and connect your own Twilio, ClickSend, SimpleTexting, or TextLink account for SMS so texts go out from the number in that account, including any number you’ve ported or verified with that provider.

Email can go out on MGR delivery or your SMTP once the domain is verified. TextLink can send from your own SIM on a spare Android phone. Add the webhook URL so we can track delivery and handle STOP replies, then choose SMS or Email and SMS in your request strategy. Each channel counts as one request, so Email and SMS uses two. Reminders don’t use extra requests. Get each customer’s permission before texting. SMS always bills through the provider you connect; MGR does not sell text credits. See SMS consent, Twilio, ClickSend, SimpleTexting, and TextLink.

No. There is no customer cap. Plans are based on locations, and each location includes a monthly review request allowance.

Import via CSV, Stripe, HubSpot, Zapier (recommended), Make or Pabbly as alternatives, the API, MCP, or manual entry. Email BCC works when the project uses MGR email delivery, not your own SMTP. See Importing customers.

Automatic requests stop once you hit the monthly allowance. The count resets on the 1st. To raise your allowance sooner, add locations on Business or extra locations on Agency from Billing.

Each channel sent counts as one request, so Email and SMS uses two. Reminders belong to that request and do not count again. A retry counts as another request. On Agency, every project draws from that same pool. See Billing and upgrading.

Usually yes for US traffic on a registered business number: each client brand is registered with your SMS provider (not inside More Good Reviews), with proof of how that client collects opt in.

MGR sends through each connected Twilio, ClickSend, SimpleTexting, or TextLink account. It does not replace carrier registration such as A2P 10DLC. TextLink uses an Android SIM and still requires consent; it does not replace carrier rules. While a client’s registration is pending, use email review requests. See SMS consent and SMS with Twilio.

It can draft a reply for each new Google or Facebook review so you are not starting from a blank box, and it can post those drafts after a delay if you turn that on. Read anything sensitive before it goes live, and do not let it invent facts.

In More Good Reviews, leave Automate off to draft only, or turn it on for positive reviews only or for every review, with a delay. Google and Facebook reviews sync into one place. MGR is not designed for Protected Health Information. Details: AI tools and the HIPAA statement.

Respond calmly and publicly on Google, Yelp, or Facebook: acknowledge the issue, take what you can offline, and say what you’ll fix. For content that clearly breaks platform rules, report it, then plan on one appeal if needed, knowing removal is never guaranteed.

Don’t threaten reviewers or make false accusations (the FTC restricts that kind of retaliation). MGR can sync Google and Facebook reviews and help you draft a reply; it can’t appeal Google’s decisions for you. See Google review guidelines and Google’s help on reporting inappropriate reviews.

Yes. Connect Google Business Profile and Facebook to sync reviews into More Good Reviews and reply from one place. Replies post back to your Google listing or Facebook Page.

You can also draft or auto send replies with AI. Google My Business syncs about every four hours, with manual sync when you need it sooner. See Integrations.

Both Business and Agency include the AI Assistant: customer review suggestions, Google and Facebook replies, highlights, sentiment analysis, auto tagging, summaries, trends, and Ask AI.

The MCP Server lets you connect Claude, ChatGPT, Gemini, Cursor, or other MCP clients to work in your project with plain language, including reputation reports. See AI tools and MCP Server.

Look for a project API that can create a customer and send a review request when your system says a job is done, plus webhooks so your CRM hears what happened. A native app for every field tool is rarer than the ads claim.

More Good Reviews has a project API and webhooks, and it connects to Zapier (recommended), with Make and Pabbly as alternatives. Stripe and HubSpot are the native CRMs. Jobber, Housecall Pro, ServiceTitan, Square, and HighLevel connect through those. See API reference and Integrations.

Not with a native Jobber, Housecall Pro, ServiceTitan, or Square integration. Those connect through Zapier (recommended), Make or Pabbly as alternatives, or the API. Native CRM integrations are Stripe and HubSpot only.

Typical recipe: when a job is closed or an invoice is paid in your field service or POS tool, create or update the customer in MGR and send a review request. Stripe and HubSpot can sync customers natively and pair with your request strategy. See Integrations and API reference.

Yes. Use Zapier (recommended) to create customers and send review requests when a workflow fires. Make and Pabbly are alternatives, or call the project API and webhooks directly.

Native CRM options remain Stripe and HubSpot. Agencies also have an Agency API and Agency MCP for roster work (projects, clients, team); use each client’s project MCP or API for that client’s customers and requests. See Integrations, project API, and Agency API.

Google ranks local profiles with relevance, distance, and prominence. Reviews are part of prominence: recent reviews from real customers, a rating that matches the work, and replies. They are not a keyword trick, and Google does not publish a review count that guarantees the map pack.

Finish the profile (right categories, hours, and photos), ask every customer after a real visit, and do not buy reviews. More Good Reviews automates the ask and the replies. It does not build citations or links.

Yes. Google prohibits review gating: selectively soliciting only positive reviews, or blocking unhappy customers from leaving a public Google review. The FTC’s Consumer Reviews and Testimonials Rule likewise restricts review suppression.

Ask every real customer. It’s fine to collect private feedback on your review page first, as long as every customer can still reach Google, Yelp, Facebook, or another public site if they choose. In MGR, keep the link revealer enabled for lower ratings, leave Google incentives blank, and don’t use redirects only for high ratings while hiding a public path for others. We do not recommend gating or paying for reviews. Read Google review guidelines and review page links.

Google filters and removes reviews that look inauthentic, coordinated, or policy violating. MGR can’t force Google to keep a review.

Common triggers include a sudden burst of similar reviews, shared wifi or device patterns (for example on site QR pressure), templated wording, or incentives. Space sends out, ask after a real visit, don’t script the review text, and don’t offer rewards for a Google review. If a review is removed, check your collection practices against Google review guidelines, then use Google Business Profile Help to report or appeal.

Yelp tells businesses not to ask customers for reviews. Soliciting Yelp reviews can push legitimate posts into “not recommended,” where they don’t count toward the public rating.

For Google and Facebook, send review requests to real customers after a genuine experience. For Yelp, show a profile link passively if you want, and don’t run outbound “please review us on Yelp” campaigns. MGR can import public Yelp reviews for display. Replies you publish from MGR go back to Google and Facebook, not Yelp. See Importing reviews and Yelp’s own “Don’t ask for reviews” guidance.

Add review buttons for any site with a public review link, such as Facebook, Yelp or TripAdvisor. Connect Google Business Profile for ongoing Google sync and replies, and Facebook to sync and reply to Facebook reviews from More Good Reviews.

Quick Import can also pull a one time set of rated reviews from the last two years from Google, Facebook, Trustpilot, Yelp, LinkedIn, or another public reviews page. Prefer the Google Business Profile integration for Google when you want continuous sync. See review page links, Importing reviews, and Integrations.

No. Google only accepts reviews customers post themselves; no one can post for them. Reviews written on your More Good Reviews page stay in More Good Reviews, where you can show them in widgets and on your Showcase.

Add your Google review link so every customer, whatever their rating, can open Google, and your success page can copy their review so they can paste it there. Keep the link revealer enabled for lower ratings so the public path stays open. See Google review guidelines, review page links, and success page.

Usually not for reviews hosted on your own site. Google generally doesn’t show review stars for a business’s reviews of itself. The stars people see in Google Search and Maps usually come from your Google Business Profile, which is why getting reviews posted on Google matters most.

MGR can still emit structured data. On Badge, Headline, Faces, and Wall widgets, turn Schema on in the widget settings (business type, name, and optional schema ID; Wall can send aggregate rating only). Other widget types don’t offer Schema. The Showcase adds structured data automatically when the project is Visible to Search Engines under Settings > Project: business name, overall rating, and up to 20 matching reviews, with no Schema toggle on the Showcase itself. Hidden from Search Engines omits that Showcase structured data; the page still works for anyone with the link. Search engines decide whether to show stars. See Widgets, Showcase, and project settings.

Reply for trust and conversion, not as a keyword ranking trick. Stuffing keywords into owner replies, or asking customers to include specific phrases, is poor practice and requesting specific review content can violate Google’s policies.

Google may consider review signals as part of local relevance, but practitioners don’t treat keyword stuffed replies as a reliable ranking lever. Write clear, honest replies on Google and Facebook; use AI drafts only as a starting point you edit. See Google review guidelines and AI tools.

Neither Podium nor Birdeye publishes a price you can start on. Podium sells texting, web chat, payments, and phones through a sales team, with reviews attached. Birdeye sells reviews together with listings, messaging, surveys, and social, also by quote, and its terms renew unless written notice arrives at least 90 days ahead.

If the job is review requests, Google and Facebook replies, and widgets, that suite is more product than you need. More Good Reviews Business starts at $59 per location per month, or $49 per month billed yearly, with AI included. Side by side: vs Podium and vs Birdeye.

No. You can try More Good Reviews free for 7 days with full access to core features. No credit card required.

After the trial, choose Business or Agency from Billing. See Billing and upgrading.

Business is for companies managing their own reputation, priced per location, with monthly or yearly billing. Agency is for agencies and consultants who need a white label client portal, custom agency domain, client SSO, client invites, and per project overrides.

Agency is monthly only and includes 5 locations to start. See pricing and White label.

On Business, you pay per location with volume discounts as you grow (from $59/location/month, or $49/month billed yearly), and each location includes 5,000 monthly review requests.

White label is the Agency plan: $99/month, monthly only, with no annual contract. It includes 5 locations and 25,000 requests. Extra locations are $12/month each and each adds 5,000 more requests. See Billing and upgrading.

There’s no single “correct” retail price. Many agencies charge roughly $100 to $500/month per client depending on locations, outreach volume, and whether replies and reporting are included. Use that only as a market range, not a promise.

Example cost math: Agency is $99/month for 5 locations ($12 each extra). If you bill five clients $199/month, your software cost is $99 before your time. Set packages around locations, request volume, and response SLAs. You invoice clients yourself. See White label.

You set your own prices and invoice clients yourself. MGR does not bill your end clients or connect your Stripe to charge them inside the portal.

MGR bills the agency subscription; you use your own bookkeeping or payment processor for client invoices. Per project overrides can cap features when a client’s package changes. See White label and Restricting access.

No. Business and Agency are separate plan families, so switching requires a new account.

Choose the plan that matches how you’ll use the product: self serve reputation for your business, or white label for clients. See Billing and upgrading.

Yes. Cancel from Billing and you’ll keep access through the end of your current billing period.

You can also update your payment method, change location quantity, or manage invoices anytime. See Billing and upgrading.

For a small agency whose product is reviews, More Good Reviews Agency is the fit: $99 a month, month to month, 5 locations included, a portal on your domain, and client logins. SMS goes through your own provider.

Skip a full CRM or listings suite if you are not selling those. Agencies already running HighLevel for funnels and phones can keep it and use MGR for reviews. Details: pricing, vs HighLevel, and White label.

Only if you want a review focused product with published location pricing and a lean white label portal. HighLevel is a full CRM; MGR is built only for reviews.

Many agencies run both: HighLevel for funnels, phone, and CRM; MGR for review requests, Google/Facebook replies, and client facing review dashboards. There is no native HighLevel CRM sync; connect workflows via Zapier (recommended), Make or Pabbly as alternatives, or the API. Honest comparison: MGR vs HighLevel.

Yes on the Agency plan: clients sign in on your domain and see your logo, colors, and footer, not More Good Reviews branding.

Finish domain setup before invites so sign in and invitation mail use your host. You can customize portal appearance, email templates, sidebar links, cookie banner, and optional CSS/JS. See Domain setup, Customization options, and Email templates.

For customer facing pages (review pages and Showcase), add your subdomain under Settings > Domain, then add the CNAME record to your DNS, plus the TXT record that appears a few minutes later. It’s required for HTTPS. Sending email from your own domain is a separate setup with its own DNS records on the same Domain page.

Agencies add portal, widget, image and API hostnames under Agency > Domain. If a CNAME stays unverified, check that both records are in place, turn off Cloudflare’s orange cloud proxy on the CNAME, add the domain again if the TXT value disappeared, and add CAA records if your DNS provider blocks the certificate. DNS changes can take up to a day. See Adding your domain and Agency domain setup.

Yes. Invite portal clients to specific projects; they only see those businesses. Team seats are for your staff; Clients are for paying portal users.

Per project overrides can cap customers, locations, members, tags, and widgets, and turn off API, webhooks, or SMS. You can hide sidebar sections or suspend a project when billing changes. Optional SSO is available after the portal domain is active. See Inviting clients and Restricting access.

Have the client grant your Google account Manager (or Owner) access on the Business Profile, or complete Google’s OAuth connect from MGR. Never share passwords.

In MGR, connect Google My Business under Integrations and select which locations to sync. Reviews stay on the client’s Google profile if the agency relationship ends; disconnecting stops sync, it doesn’t delete Google reviews. See Integrations.

Follow the Get Started checklist on your dashboard: create your project, import customers, check your request strategy and email templates, customize your review page, then click Automate.

Step by step guides are in the docs under Getting Started. To see it live, book a demo at cal.com/moregoodreviews/demo.

Create a widget under Widgets, customize it, then copy the embed code into your site. Choose from Badge, Headline, Faces, Carousel, Wall, Corner popup and more.

On WordPress, open Embed, install the More Good Reviews plugin, and paste the shortcode or use the Review Widget block; don’t paste the raw script into a Code or Custom HTML block, because WordPress often strips it. If a widget doesn’t appear, check that it’s published, that your filters match some reviews, that no speed plugin is delaying the review widget script, and if you set Allowed Domains, that your site is on that list (an empty list allows any domain). See Widgets.

Yes. In Settings > Ratings, choose stars or faces, set each rating’s label and color (and optional custom icons), and choose best to worst or worst to best order for faces. Stars always run lowest to highest.

Each review page has its own title, introduction, button label, instructions for each rating, layout, fonts and background. Add your own CSS and scripts in the Code Editor, and edit request and reminder messages in Settings > Email and Settings > SMS. See Ratings, Review pages, Appearance, Code editor, Email settings, and SMS settings.

A project is one business or brand, with its own customers, reviews, review pages and settings. A location is a store or branch inside a project. A space is a folder that holds projects. On the Agency plan, a client is a portal user you invite, who sees only the projects you assign.

Put several stores of one brand in one project as locations; create a separate project when the brand, website, or paying client is different. See Spaces and projects, Locations, and Inviting clients.

Yes. You write the customer facing copy (review page title, introduction, buttons, instructions, rating labels, and email and SMS templates), so that text can be in any language.

Widget chrome (labels and buttons) follows each visitor’s browser language by default, or you can lock one language in the widget settings. For multilingual businesses, give each location its own review page in that language. See Review pages, Widgets, and Email settings.

HIPAA does not apply to our Services. More Good Reviews is a review management platform, not a Covered Entity or Business Associate, and is not designed for Protected Health Information (PHI). We do not offer BAAs.

See our HIPAA Statement for details.

Yes. We support GDPR and UK GDPR.

When you use More Good Reviews for your own account, see our Privacy Policy. When we process your customers’ data on your behalf, that is covered by our Data Processing Agreement, Sub processors list, and DSAR process.