More Good Reviews vs GatherUp
Last updated: November 3, 2026
GatherUp combines reputation management with review-fraud defense, listings, and monitoring across 100+ sites, plus white-label agency options. More Good Reviews publishes a price you can start on, with AI included and an agency portal at $99 a month.
MGR Business is $59 per location per month, or $49 billed yearly. SMS sends through your own Twilio, ClickSend, SimpleTexting, or TextLink account; that provider bills the messages. Full product facts: /facts.
GatherUp pricing
GatherUp lists Local Business at $99 a month for one location and Multiple Locations at $60 per location. Month-to-month plans exist with no annual commitment; annual is about 20% cheaper. Agency is custom, with white-label options.
Review Defense is separate and billed annually: Reveal $45, Illuminate $125, and Integrity $300 per location per month. Listings are another $40 per location per month. GatherUp also includes monitoring across 100+ sites, NPS surveys, and AI-driven topic and keyword tagging. A free trial starts with no credit card.
On December 3, 2025, Insight Integrity acquired GatherUp and Grade.us together.
Side by side
| More Good Reviews | GatherUp | |
|---|---|---|
| One location | From $49 per month billed yearly, 5,000 requests, AI included. | $99 a month on the annual card; month-to-month available with no annual commitment (annual saves about 20%). |
| Ten locations | Business: 10 locations from $49 each billed yearly, volume discounts apply. | $60 each on the annual card, which is $600 a month, before defense or listings. |
| Agency price | $99 a month on the pricing page (ten locations $159). | Custom white-label agency options; the page says to talk about your clients. |
| AI, Google, and Facebook | Included on Business and Agency. Replies post back to the listings. | AI topic tagging, NPS, and monitoring across 100+ sites on the reputation plans; defense and listings are extra. |
| Review defense | Not offered; MGR doesn’t dispute or score fake reviews. | From $45 per location per month, annual only, up to $300. |
| Listings add-on | Not offered; MGR doesn’t manage directory listings. | $40 per location per month on top. |
| SMS | SMS sends through your own Twilio, ClickSend, SimpleTexting, or TextLink account; that provider bills the messages. | SMS allowances appear on reputation plans; confirm current caps on their pricing page. |
| Trial | 7 days, no credit card. | Free trial with no credit card. |
GatherUp’s pricing page. Checked November 3, 2026. Work at GatherUp and see something wrong? Email support@moregoodreviews.com and we’ll fix it.
Where each product is stronger
GatherUp is stronger when you need review-fraud defense, directory listings, monitoring across 100+ sites, NPS, and AI topic tagging from one vendor—or a sales-led white-label agency program. More Good Reviews is stronger when you want published review-software pricing, AI reply tools on every paid plan, and an agency portal without buying defense or listings add-ons you may not need.
For an agency
More Good Reviews Agency is $99 a month for five locations ($159 for ten), on your domain, with the portal brand included.
GatherUp offers white-label agency options with a sales-led setup. Confirm branding, pricing, and contract terms with their team.
When to choose GatherUp instead
Choose GatherUp if you want review-fraud defense, listings, and monitoring across 100+ sites with one vendor, or a white-label agency program with a sales-led setup.
Choose More Good Reviews if you want review collection and replies without defense or listings add-ons, at a published price. Plan details are on pricing.