More Good Reviews vs EmbedMyReviews
Last updated: November 6, 2026
EmbedMyReviews (EMR) is white-label reputation management software built for agencies: review campaigns, AI replies, branded reports, Google Business Profile posts, and a flat platform fee for unlimited clients and locations. More Good Reviews Agency is also built for agencies—a branded client portal on your domain, client roles, per-project overrides, optional SSO, and Agency MCP—with a published $99 plan that includes 5 locations and $12 per extra location.
If you are an agency comparing white-label review platforms, start with /agencies. MGR bills the agency; the agency invoices its end clients. Business and Agency cannot be switched on the same account.
EmbedMyReviews pricing
EMR lists a flat $99 per month platform fee for unlimited clients, unlimited locations, and unlimited users. Billing is month-to-month. A 14-day free trial does not require a credit card. Existing subscribers are grandfathered if the list price rises later.
EMR positions BYOK (bring your own key) for AI, SMS, and local rank tracking—you pay those providers directly. Paid plans include optional grey-label email, or you can use your own sender. Client subscription plans can bill through Stripe. The homepage claims 67+ review sources and 27 languages.
EmbedMyReviews pricing and EmbedMyReviews homepage. Checked November 6, 2026. Work at EmbedMyReviews and see something wrong? Email support@moregoodreviews.com and we’ll fix it.
More Good Reviews Agency pricing
Agency is $99 per month, monthly billing only, with 5 locations included and 25,000 review requests per month. Extra locations are $12 per month each and add 5,000 requests. The plan includes the white-label client portal, AI, Google and Facebook sync and replies, SMS through your own provider, integrations, the API, and MCP. Full details: /pricing, /agencies, and /facts.
Side by side
| More Good Reviews Agency | EmbedMyReviews | |
|---|---|---|
| Entry price | $99 per month for 5 locations. | $99 per month flat for unlimited clients and locations. |
| Locations model | 5 included, then $12 per extra location. | Unlimited locations in the platform fee. |
| Trial | 7 days, no credit card. | 14-day free trial, no credit card. |
| White-label | Custom agency domain, logo, colors, footer, client roles, per-project overrides, optional SSO, Agency MCP. | Custom domain and branding; clients do not see EmbedMyReviews. Client plans and Stripe billing are part of the platform story. |
| Billing model | MGR bills the agency. The agency invoices end clients. | Agency can bill clients through Stripe inside EMR, or invoice separately. |
| AI | Included on Agency—no per-reply platform fee. MCP included. | AI review responses via BYOK (OpenAI or OpenRouter); you pay the provider. |
| SMS | Through your own Twilio, ClickSend, SimpleTexting, or TextLink account. | BYOK SMS on your own provider account. |
| Review sources | Google and Facebook sync and replies; Quick Import for a one-time pull from public pages such as Yelp and Trustpilot. | Homepage claims 67+ review sources. |
| Extras often compared | Productized portal, SSO, Agency MCP and project MCP, published Business plan for direct brands. | Sales Intelligence audits, Local Search Grid, GBP posts, AI visibility testing, BYOK cost control. |
Who it's for
- More Good Reviews Agency: Agencies that want a productized white-label portal with included locations, SSO, client overrides, and MCP, plus a separate published Business plan for direct brands.
- EmbedMyReviews: Agencies that want a flat unlimited-location platform fee, BYOK usage, Stripe client billing, and sales/AI-visibility tooling alongside reviews.
Where each product is stronger
Both start near $99 a month for agencies—with different metering. EMR’s flat unlimited locations keep the platform fee steady as the book grows; usage (AI, SMS, rank data) bills through your keys. MGR Agency meters locations ($12 each after five) and includes AI reply tools without a per-reply platform fee, with SSO and MCP in the portal model. EMR leans into sales-intelligence audits and AI visibility testing. MGR leans into a productized portal and a clear Business vs Agency split.
When to choose EmbedMyReviews instead
Choose EmbedMyReviews if you want unlimited locations in a flat $99 platform fee, BYOK control over AI and SMS costs, Stripe client billing, and agency tooling such as Sales Intelligence or Local Search Grid.
Choose More Good Reviews Agency if you want a branded portal with included locations at a predictable $12 step, AI included without BYOK setup, optional SSO, Agency MCP, and published Business pricing for brands that buy direct. Start at /agencies or book a demo at cal.com/moregoodreviews/demo.
Frequently asked questions
Is More Good Reviews an EmbedMyReviews alternative?
Yes for agencies selling white-label review management. Both can start at about $99 a month; the location metering and billing models differ. See /agencies.
How do the $99 plans differ?
EMR’s $99 is a flat platform fee for unlimited clients and locations. MGR Agency’s $99 includes 5 locations and 25,000 requests; extra locations are $12 each. Sources: MGR pricing and EMR pricing.
Who bills the end client?
On MGR, the agency invoices its clients; MGR bills the agency. EMR lets agencies connect Stripe for client subscription billing, or bill outside the platform.
Does MGR include white-label at $99?
Yes. The Agency plan includes the branded client portal, custom domain, client invites/roles, and per-project overrides. SSO is optional after the domain is active.
Can I switch a Business account to Agency?
No. Business and Agency are separate plan families; switching requires a new account. Details: /facts.